9 in 10 people would buy product from a Purpose Driven Company! What does (PDC) or Purpose Driven Company mean?It is just a more direct word that encompasses CSR, cause marketing and sponsorship. Basically a company who has embraced Social Good. Mind Blowing Figures 85% of consumers would support that company in their community75% Would... Continue Reading →

Attract Corporate Sponsorships

What is a Corporate Sponsorship?  How do we attract Corporate sponsorships? Corporate sponsor support is a payment by a business to a nonprofit to further the nonprofit's platform, that is generally recognized by the nonprofit with an acknowledgment that the company has supported the nonprofit's activities, programs, or special event. So how do we attract... Continue Reading →

Snapchat Your Nonprofit!

Technology is evolving all the time, so should the way you promote your nonprofit.  In a recent Influence The Cause blog (Five steps to implement a socially responsible marketing plan) , we shared how nonprofits could benefit by using Instagram, especially Instagram Stories.   Now let’s take a look at another popular social media platform,... Continue Reading →

Sponsorships & Nonprofit Events

How do you get support for your event? It is a common business practice for companies to use sponsorships and nonprofit events.   Creating an image of success and authority for your business is a smart way to win more customers. With Sponsorship and nonprofit events people are comfortable doing business with companies they trust... Continue Reading →

Do Good ~ Fundraising Works!

“Helping people in need is a good and essential part of my life, a kind of destiny.” – Princess Diana I believe most people want to ‘do good.’  Indeed, the late, Princess Diana was a role model for all of us to look up to with the countless charities she significantly impacted.  Do Good ~... Continue Reading →

Intended Impact & Theory of Change

Nonprofits are needed now more than ever Imagine being a child in the streets of San Francisco and having no place to call home, it is just heartbreaking.  Sadly, this is a reality, and according to Larkin Street Youth Services, a nonprofit organization, it happens at an alarming rate.  Stating, “tonight more than 1,300 young... Continue Reading →

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