Technology is evolving all the time, so should the way you promote your nonprofit. In a recent Influence The Cause blog (Five steps to implement a socially responsible marketing plan) , we shared how nonprofits could benefit by using Instagram, especially Instagram Stories. Now let’s take a look at another popular social media platform, Snapchat and How you Snapchat your nonprofit.
How do we Snapchat your Nonprofit?
Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. The app is free to download and to send messages. Snapchat has become hugely popular in a short period. Snapchat differs from other social media applications; its messages disappear from the recipient’s phone after a few seconds.
Snapchat’s popularity has even provoked other social media platforms, like Facebook and Instagram, to adopt similar features. Just how popular is Snapchat? The statistics are staggering (https://expandedramblings.com/index.php/snapchat-statistics/): Snapchat has 158 active users, creating 2.5 billion Snaps per day, with 9,000 Snaps every second. That’s a huge user base that nonprofits could leverage potential supporters.
Tell Your Story
“Snaps” and “Stories” are two different options to use Snapchat. Snaps is a quick photo you take with the app that gets sent via messages to friends, then disappears after 10 seconds. If a user wishes to save a particular favorite snap before it vanishes there is a Memory Tab allowing a curated collection of your own Snaps.
Stories is a Snapchat feature that is on the rise with user popularity, just like that of Instagram Stories. Snapchat Stories consist of little video collections of your Snaps that can be compiled together that last for 24 hours. Stories can be sent directly to friends, or they can be visible for everyone to watch.
Two Ways Nonprofits Can Use Snapchat:
- By helping make your next fundraiser fun and current, engage those Millennial donors! Influence The Cause recently discussed peer-to-peer fundraising (https://influencethecause.wordpress.com/5-steps-to-revving-up-peer-to-peer-fundraising/), try this. At your next nonprofit event take the opportunity to collect a few snaps or Stories to show off how much fun everyone is having and the impact you are creating for your cause and community. Snapchat is a creative way for nonprofits to share their story and engage donors. Snaps and Stories could be used for great before and after photos. Example, a local animal shelter takes a before ‘rescue’ photo of a homeless dog, documents through Snaps and Stories the road to recovery and ultimately the successful unity with the dog’s new family. Who wouldn’t be inspired by this!
- Another fun way nonprofit organizations can use Snapchat is through the geofilter option. “Geofilters are a fun way to share where you are through filter overlay,” states Snapchat. Geofliters let mobile users add a location illustration – specific to where they are by city, neighborhood, or even store – to photos that they may then share with friends or followers via Snapchat.
In this recent blog, https://www.thedigitalnonprofit.com/blog/snapchat-ideas-nonprofit, the blog describes 10 ways geofilters can be applied to nonprofits. Visual hashtag away to further your cause.
What are you waiting for, set up your nonprofit’s Snapchat account today? Do not forget to tell everyone your nonprofit is NOW on Snapchat, start to build a solid friendship base. Take for example; the Animal Humane Society. They use the “ghost” code image for easy access to their adorable feed of animal photos. Be sure to set up your own ghost code and start showing it off on all your nonprofit’s social networks!
Be fun, be creative and be innovative – your cause relies on fresh marketing ideas. Embrace social media platforms and how they can assist your nonprofit to ‘do good.’