How to Capture Fundraising Dollars
Your company might be small yet it can still be mighty when it comes to creating opportunities to capture fundraising monies and this is Why Non-Profits need to Jump on the Bandwagon Now to Capture 2019 Fundraising Dollars. The larger charities, 50 million and up, have their name recognition and reputations that aid them in netting the greatest increases in dollars in their pockets. They reported a healthy first half of last year with a 69% increase over the year before. To keep up, companies with lesser budgets for marketing have to be more aggressive and work harder and be resourceful to eat a larger slice of the pie.
Make your Plan
If you are struggling to know what is next, get going. Now is the time to plan your events. Most money is given in the last four months of the year. Hosting creative events such as gala’s, golf tournaments, or gambling are taking in larger numbers hosting regional events that are quite profitable.
We are still waiting for the final results yet it appears that nearly 6 in 10 non-profits saw an increase in contributions in 2018 and close to three quarters of them expect to hit their goals. This is according to NRC, a non-profit research collaborative to study trends in the industry that shares it’s finding with the public. https://www.npresearch.org/
Here are some ideas to get moving on your fundraising efforts.
Plan Your Calendar Now
Since most money for charitable contributions is given in the last four months of the year, spring is the perfect time to get the calendar out and plan events. Don’t hesitate to have summer events yet still focus on capturing the last four months of the year. Planning starts now. Remember, most profitable results are born out of hard work and preplanning. None of the events need to be huge or elaborate. The best ideas are simple, imaginative, and fun.
Keep it Simple
Start with a fun runs or walks which are best done in warm weather and are one the easiest to organize and have a nice return on effort. Other ideas that work: competitions, art exhibits, or anything to do with A-thons. It comes down to any event that gets people together, or moving especially when done in teams. If you fall under the two categories that capture the most income from their donors, Environment and Animals, be sure to capitalize on the human aspect of giving. The younger generation has a soft spot for the climate, land, and the universe.
Measure the Return on Investment
According to the research, some types of events are not only easier to plan, you get more bang for your buck. When planning any event, be sure to pay attention to the message you want to convey to help build the support from the community. Once you have that done, be sure to measure the results. Know what it cost to put on the event including employee costs and then calculate how much ended up going to the purpose. Donors care about how much of the money they give goes to the bottom line.
The central aspect of fundraising is to keep on doing it. The key is to never rest on the laurels of the past. It has been proven that the bigger your company becomes and the more your donors hear from your or see you, the more likely they are to continue to support your cause. Donors also want to be appreciated yet in different ways. Some want a hand written note while others want their names in lights. It is essential to know your clients and keep files on each and how they want to be recognized.
Know Your Audience
Many times charities are not clear on who their target audience is and how to capture that market. You might be laughing right now saying, uh, duh, rich people. But that is not always the case. There are plenty of other ways to bring in cash from every day folks like you and me. Once you got that figured out, make a list of your very best patrons and let them know you appreciate their support; whatever it takes to let them know your care. Most of the time it is the simple gestures that get notice: a birthday card, a baby gift for their first grandchild, a note when they lost a relative. Be human and be alert, pay attention. It all pays off.
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