Sponsorships & Nonprofit Events

How do you get support for your event? It is a common business practice for companies to use sponsorships and nonprofit events.   Creating an image of success and authority for your business is a smart way to win more customers. With Sponsorship and nonprofit events people are comfortable doing business with companies they trust... Continue Reading →

Do Good ~ Fundraising Works!

“Helping people in need is a good and essential part of my life, a kind of destiny.” – Princess Diana I believe most people want to ‘do good.’  Indeed, the late, Princess Diana was a role model for all of us to look up to with the countless charities she significantly impacted.  Do Good ~... Continue Reading →

Fundraising Trends 2019

Follow Fundraising Trends 2019 Style! Adding a personal touch.  It’s no longer enough to use one generic marketing strategy and try to appeal to a very divers base of donors.  Do your homework and specialize your approach, know who your audience is.  AND make it fun, remember gamification!  FOCUS ON E-MAIL: E-mail, used effectively, can be extremely effective in communicating to donors.   Take Eblast for... Continue Reading →

Understanding Generational Donation Gaps

Generational Donation Gaps Most everyone is familiar with the term, or idea, of “generation gaps” which are technically defined as differences in philosophies between generations.  Most generations are named for the time period or global event they were born during or after, as demonstrated by the most popular group, the Baby Boomers.  Born after World... Continue Reading →

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