Why in this day and age are there still many technological hurdles to jump through when it comes to peer to peer fundraising campaigns? Yes, there are many platforms to choose from but have they really focused on eliminating the CONS as it pertains to peer to peer fundraising? Here are some of them and... Continue Reading →
9 in 10 people would buy product from a Purpose Driven Company! What does (PDC) or Purpose Driven Company mean?It is just a more direct word that encompasses CSR, cause marketing and sponsorship. Basically a company who has embraced Social Good. Mind Blowing Figures 85% of consumers would support that company in their community75% Would... Continue Reading →
If you’re like most Americans, you are gathering up last year’s receipts and putting the final touches on your tax return. This article will share Five Charitable Strategies to consider in 2019. Now is the perfect time to analyze your gifting strategy for 2018 and what you want to accomplish by the end of 2019.... Continue Reading →
Why consumers crave social responsibility and pay attention to campaigns when buying goods. Social media in the new era in is screaming for social responsibility. Let’s face it, “Cause marketing” is expected these days as consumers become more aware of making a difference in the world. Customers who visit your website are going to be... Continue Reading →
Generational Donation Gaps Most everyone is familiar with the term, or idea, of “generation gaps” which are technically defined as differences in philosophies between generations. Most generations are named for the time period or global event they were born during or after, as demonstrated by the most popular group, the Baby Boomers. Born after World... Continue Reading →
Influence the Cause 