9 in 10 people would buy product from a Purpose Driven Company! What does (PDC) or Purpose Driven Company mean?It is just a more direct word that encompasses CSR, cause marketing and sponsorship. Basically a company who has embraced Social Good. Mind Blowing Figures 85% of consumers would support that company in their community75% Would... Continue Reading →

Understanding Generational Donation Gaps

Generational Donation Gaps Most everyone is familiar with the term, or idea, of “generation gaps” which are technically defined as differences in philosophies between generations.  Most generations are named for the time period or global event they were born during or after, as demonstrated by the most popular group, the Baby Boomers.  Born after World... Continue Reading →

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