Fundraising Trends 2019

Follow Fundraising Trends 2019 Style! Adding a personal touch.  It’s no longer enough to use one generic marketing strategy and try to appeal to a very divers base of donors.  Do your homework and specialize your approach, know who your audience is.  AND make it fun, remember gamification!  FOCUS ON E-MAIL: E-mail, used effectively, can be extremely effective in communicating to donors.   Take Eblast for … More Fundraising Trends 2019

Five Steps to Implement a Socially Responsible Marketing Plan

Why consumers crave social responsibility and pay attention to campaigns when buying goods. Social media in the new era in is screaming for social responsibility. Let’s face it, “Cause marketing” is expected these days as consumers become more aware of making a difference in the world. Customers who visit your website are going to be … More Five Steps to Implement a Socially Responsible Marketing Plan

Understanding Generational Donation Gaps

Generational Donation Gaps Most everyone is familiar with the term, or idea, of “generation gaps” which are technically defined as differences in philosophies between generations.  Most generations are named for the time period or global event they were born during or after, as demonstrated by the most popular group, the Baby Boomers.  Born after World … More Understanding Generational Donation Gaps

Philanthropist- Not just a name for the high powered anymore

We always hear about this tech giant or that business mogul and how much their foundations gave to a charity. But what about us every day folk, how do we get to reach the pinnacle of our own philanthropic legacy or even reach a foothill or just get recognized for our efforts? We equate a … More Philanthropist- Not just a name for the high powered anymore