For Profit vs. Nonprofit

“What’s Good for the Goose ‘Should’ be Good for the Gander” This is a common phrase that denotes, “What is good for a man is equally good for a woman; or, what a man can have or do, so can a woman have or do."  We hope this should be the case.  AND should be no different for the concepts of For-Profit... Continue Reading →

Fundraising Trends 2019

Follow Fundraising Trends 2019 Style! Adding a personal touch.  It’s no longer enough to use one generic marketing strategy and try to appeal to a very divers base of donors.  Do your homework and specialize your approach, know who your audience is.  AND make it fun, remember gamification!  FOCUS ON E-MAIL: E-mail, used effectively, can be extremely effective in communicating to donors.   Take Eblast for... Continue Reading →

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