Fundraising Trends 2019

Follow Fundraising Trends 2019 Style! Adding a personal touch. It’s no longer enough to use one generic marketing strategy and try to appeal to a very divers base of donors. Do your homework and specialize your approach, know who your audience is. AND make it fun, remember gamification! FOCUS ON E-MAIL: E-mail, used effectively, can be extremely effective in communicating to donors. Take Eblast for... Continue Reading →

March 20, 2019 0

Five Steps to Implement a Socially Responsible Marketing Plan

Cause Marketing hands in the air along with Socially responsible marketing plan

Why consumers crave social responsibility and pay attention to campaigns when buying goods. Social media in the new era in is screaming for social responsibility. Let’s face it, “Cause marketing” is expected these days as consumers become more aware of making a difference in the world. Customers who visit your website are going to be... Continue Reading →

March 20, 2019 0