What is an Influencer?
An influencer is an individual who has the power to affect the purchase decisions of others because of his/her authority, knowledge, position or relationship with their audience. Influencers are Powerful.
An individual who has a following in a particular niche, which they actively engage with, the size of the following depends on the size of the niche.
Have you ever heard of Joanna Goddard and her blog site A Cup of Jo?
https://cupofjo.com Chances would be yes if you are an avid lifestyle blog reader, she might even be one of your favorites. She sure is one of mine!
In 2007, Joanne created a lifestyle blog that she calls A Cup of Jo. She focuses on Style, Design, Food, Travel, Relationships, and Motherhood, especially that of Motherhood is one of her most significant topics. After two years A Cup of Jo had grown at an exponential rate that it became Joanne’s full-time job. In 2017, Forbes named A Cup of Jo as one of the Top 10 Lifestyle Websites for Women. Joanna Goddard is now defined, in this Social Media obsessed world, as an Influencer.
Joanna had some high-profile positions at such notable companies as Cosmopolitan, Bene, Glamour and Martha Stewart Living. It was suggested to Joanna by her brother one day to have her own blog. Joanna had been incredibly successful blogging for other companies, why not start her own.
Now, let’s think of how significantly a nonprofit organization could benefit by utilizing the impressionable powers of an influencer to help boost their cause. This could be very impactful, but a few guidelines, tips, should be taken into consideration.
Find influencers who believe in your cause.
“Influence is not a measure of follower size, but rather of authenticity,” said Influential CEO Ryan Detert. “These influencers are the leaders of their space because they are demographically, contextually, and psychographically relevant to their audiences.”
For example, your nonprofit organization primary focus is on solving childhood hunger in the United States, would you implement an influencer that had no emotional connection with hunger or the well-being of children? It is critical to find those influencers who have some relationship to what you are doing. A nonprofit organization whose mission is solving childhood hunger would greatly benefit from an influencer like Joanne Goddard because of her connection to food, children, and motherhood.
Make sure you find an influencer that is genuine and transparent.
For example, your nonprofit organization primary focus is on solving childhood hunger in the United States, would you implement an influencer that had no emotional connection with hunger or the well-being of children? It is critical to find those influencers who have some relationship to what you are doing. A nonprofit organization whose mission is solving childhood hunger would greatly
Another tip to take into consideration when picking the ‘right’ influencer is that they are genuine and want to engage truly with your cause. This will not go unrecognized by your donors, and they will appreciate this transparency. A sincere testimonial from an influencer provides authenticity to the relationship and, more importantly, credibility to the nonprofits organization’s brand.
Influencers will share on ALL their social media platforms, happy retweeting!
We have all heard of the commonly used phrase, “sharing is caring.” Definitely, this can apply to nonprofit organizations implementation of a relationship with an influencer. The influencer of your choice needs to be also sharing your nonprofit cause across their social platforms. “This puts a stamp of credibility; they like what you are doing and are endorsing your knowledge, expertise or service,” Pamela Hawley, UniversalGiving.
Joanne Goddard is clearly passionate about children and her motherhood responsibilities, making blogging a career from it. Nonprofits align with influencers who share your same vision, sky’s the limit for your cause. ‘Do Good’.!!!